Posts tagged branding
If you don’t have a purpose you don’t have a prayer
If you don’t have a purpose you don’t have a prayer

Since the dawn of life humans have looked to the skies and wondered why am I here? What is my purpose?  It’s something that all humans and all members of every organization want to know.

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Brand Strategy, Brand purpose, brand identity, Brand Voice, blog, alan siegel, Clarity above all, magazine, marketing, Nonprofits, Siegelvision, SimplificationShkumbin Mustafapurpose-driven brand, purpose, marketing, brand strategy, brand identity, branding, brand voice, nonprofits, quality content, john jay Comment
Building Powerful Brand Identities
Building Powerful Brand Identities

As you begin thinking about your successful brand identity program, consider an inside-out approach to developing the foundation elements of the brand. This is when an internal team sometimes supported by an outside consultant tap into the intellectual firepower of the organization to develop the purpose, position, voice and messaging.

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alan siegel, blog, brand identity, Brand purpose, Brand Strategy, Brand Voice, Clarity above all, marketing, Nonprofits, Siegelvision, SimplicityShkumbin Mustafabrand strategy, brand identity, brand voice, branding, purpose-driven brand, marketing, alan siegel, Philantrophy Comment
To Sell Themselves to Donors, Nonprofits Are Turning to the Pros
To Sell Themselves to Donors, Nonprofits Are Turning to the Pros

“Most companies have bland mission and vision statements that are vague, inflated and indistinguishable from one another,” said Alan Siegel, founder of Siegelvision, a branding and communications consulting firm. 

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alan siegel, blog, brand identity, marketing, Brand purpose, Brand Strategy, Brand Voice, Siegelvision, NonprofitsShkumbin Mustafabrand strategy, brand identity, branding, purpose-driven brand, ny times, nonprofits, new york times, Colon Cancer Alliance, FundraisingComment
The Principles Of Brand Simplicity
The Principles Of Brand Simplicity

Simplifying a brand mission presents challenges as well as opportunities. The first step in the three-part journey requires an empathetic approach to one’s business. 

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alan siegel, blog, brand identity, marketing, magazine, Brand purpose, Brand Strategy, Brand Voice, Nonprofits, Siegelvision, Simplicity, Clarity above allShkumbin Mustafabranding, brand strategy, brand identity, purpose-driven brand, empathy, distillation, clarity, simplicityComment
Do Clarity and Simplicity Differ?
Do Clarity and Simplicity Differ?

Clarity and Simplicity are both at work when you cut to what matters—striking the essence of something. Clarity focuses on enhancing what is there like cutting a diamond to improve its brilliance or tweaking wording to sharpen wit, while Simplicity involves stripping away or removing layers.

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brand identity, marketing, magazineShkumbin Mustafabrand strategy, branding, brand identity, branding magazine, irene etzkorn, siegelvision, simplicity, clarityComment