Companies need to teach their in-house teams to simplify existing communications and to create new ones through the lenses of empathy, distillation and clarity. As Chief Clarity Officer at Siegelvision, I have found that companies can benefit from “Simplification Workshops” that explore these three principles in depth.
Read MoreSince the dawn of life humans have looked to the skies and wondered why am I here? What is my purpose? It’s something that all humans and all members of every organization want to know.
Read MoreBrand Voice works as brand glue, crystallizing strategies behind identity. A fully developed brand voice drives all communications to project a distinct personality that reinforces customer interactions.
Read More“I’m a former basketball player, and so when the NBA approached me with the desire to change its image, as well as the perception of the league, I reached out to a friend Dick Schapp, editor of Sports Magazine. I went over and looked through his files and found a picture of Lakers star, Jerry West.
Read MoreAs you begin thinking about your successful brand identity program, consider an inside-out approach to developing the foundation elements of the brand. This is when an internal team sometimes supported by an outside consultant tap into the intellectual firepower of the organization to develop the purpose, position, voice and messaging.
Read MoreBrand voice programs today are usually structured around three or four words that provide direction for the tone of communications programs. A more robust approach to building a voice is needed — fusing purpose, positioning, messaging, customer interaction and visual language.
Read More“Most companies have bland mission and vision statements that are vague, inflated and indistinguishable from one another,” said Alan Siegel, founder of Siegelvision, a branding and communications consulting firm.
Read MoreThe dental industry as a whole is also facing a critical crossroads. Consumers are more health conscious than ever, and their expectations of healthcare are increasingly being influenced by technology. This means that traditional practices and antiquated techniques are not going to cut it. It is up to...
Read MoreSimplifying a brand mission presents challenges as well as opportunities. The first step in the three-part journey requires an empathetic approach to one’s business.
Read MoreContrary to common practice, penetrating branding programs cannot be built on a flawed “outside-in” research approach in which customers tell the brand what it is doing wrong, but not how to develop a compelling solution. I prefer an...
Read MoreAlan Siegel, the man who created the NBA logo, sat down with SI to discuss the inspiration for the logo and shares why former commissioner David Stern thought about changing it. Watch the video...
Read MoreThe college has been around for 50 years, founded at a
No question was too simple that Irwin Corey couldn’t complicate it. When asked about an election-year outcome he said, “I’m sorry, the returns are fragmentary, but the indication is that there will a turnout that won’t come up to the expectations of those who...
Read MoreVolvo ran a series of ads earlier this year using the theme, “Our idea of Luxury is Simplicity.” What Volvo astutely realized is that a rewarding relationship feels easy and uncomplicated and that...
Read More“Fashions come and go. I just don’t think that many people in major leader positions are savvy and strategically orientated and really know how to ...
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