“I’m a former basketball player, and so when the NBA approached me with the desire to change its image, as well as the perception of the league, I reached out to a friend Dick Schapp, editor of Sports Magazine. I went over and looked through his files and found a picture of Lakers star, Jerry West.
Read MoreAlan Siegel, the man who created the NBA logo, sat down with SI to discuss the inspiration for the logo and shares why former commissioner David Stern thought about changing it. Watch the video...
Read More"I began to see that I was really a creative person — that photography stimulated some dormant creativity and passion I had for the visual arts," Siegel says, "and basically...
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