“I’m a former basketball player, and so when the NBA approached me with the desire to change its image, as well as the perception of the league, I reached out to a friend Dick Schapp, editor of Sports Magazine. I went over and looked through his files and found a picture of Lakers star, Jerry West.
Read More"I began to see that I was really a creative person — that photography stimulated some dormant creativity and passion I had for the visual arts," Siegel says, "and basically...
Read MoreIf you told me back in 1968 that I would have a part in creating one of the longest lasting symbols in baseball and in business, I would have said...
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