A recent NY Times article pointed out the convoluted rules of frequent flier programs and variety of formulas to compute them suggesting that qualifying for tiered status levels required a “Ph.D.” However, airlines are not the only offenders.

blog, Brand Voice, Clarity above all, marketing, Siegelvision, Simplicity, SimplificationShkumbin MustafaFebruary 25, 2019blog, simple, simplicity, siegelvision, marketingComment

Go Forth and Simplify...But How?

Companies need to teach their in-house teams to simplify existing communications and to create new ones through the lenses of empathy, distillation and clarity. As Chief Clarity Officer at Siegelvision, I have found that companies can benefit from “Simplification Workshops” that explore these three principles in depth.

alan siegel, Siegelvision, Simplicity, SimplificationShkumbin MustafaJanuary 9, 2019simple, simplicity, workshops, siegelvisionComment

How to build a distinctive brand voice

Brand voice programs today are usually structured around three or four words that provide direction for the tone of communications programs. A more robust approach to building a voice is needed — fusing purpose, positioning, messaging, customer interaction and visual language.

The Principles Of Brand Simplicity

Simplifying a brand mission presents challenges as well as opportunities. The first step in the three-part journey requires an empathetic approach to one’s business.

The Luxury Of Simplicity

Volvo ran a series of ads earlier this year using the theme, “Our idea of Luxury is Simplicity.” What Volvo astutely realized is that a rewarding relationship feels easy and uncomplicated and that...

alan siegel, blog, brand identity, marketingShkumbin MustafaFebruary 22, 2017branding, brand strategy, simplicity, simple, blog, alan siegelComment

Do Clarity and Simplicity Differ?

Clarity and Simplicity are both at work when you cut to what matters—striking the essence of something. Clarity focuses on enhancing what is there like cutting a diamond to improve its brilliance or tweaking wording to sharpen wit, while Simplicity involves stripping away or removing layers.

McDonald’s Is Loving Simplicity

McDonald’s has discovered that the Golden Rule makes money. By anticipating customer’s expectations and meeting them conveniently and cost-effectively, they are...