Since the dawn of life humans have looked to the skies and wondered why am I here? What is my purpose? It’s something that all humans and all members of every organization want to know.
Read MoreBrand voice programs today are usually structured around three or four words that provide direction for the tone of communications programs. A more robust approach to building a voice is needed — fusing purpose, positioning, messaging, customer interaction and visual language.
Read MoreThe dental industry as a whole is also facing a critical crossroads. Consumers are more health conscious than ever, and their expectations of healthcare are increasingly being influenced by technology. This means that traditional practices and antiquated techniques are not going to cut it. It is up to...
Read MoreSimplifying a brand mission presents challenges as well as opportunities. The first step in the three-part journey requires an empathetic approach to one’s business.
Read MoreWhat all companies are realizing is that the battle is not for the minds of their customers but for their hearts. Ties that are based on emotion rather than intellect must be constantly reinforced and are...
Read MoreClarity and Simplicity are both at work when you cut to what matters—striking the essence of something. Clarity focuses on enhancing what is there like cutting a diamond to improve its brilliance or tweaking wording to sharpen wit, while Simplicity involves stripping away or removing layers.
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