Posts tagged brand identity
If you don’t have a purpose you don’t have a prayer
If you don’t have a purpose you don’t have a prayer

Since the dawn of life humans have looked to the skies and wondered why am I here? What is my purpose?  It’s something that all humans and all members of every organization want to know.

Read More
Brand Strategy, Brand purpose, brand identity, Brand Voice, blog, alan siegel, Clarity above all, magazine, marketing, Nonprofits, Siegelvision, SimplificationShkumbin Mustafapurpose-driven brand, purpose, marketing, brand strategy, brand identity, branding, brand voice, nonprofits, quality content, john jay Comment
Building Powerful Brand Identities
Building Powerful Brand Identities

As you begin thinking about your successful brand identity program, consider an inside-out approach to developing the foundation elements of the brand. This is when an internal team sometimes supported by an outside consultant tap into the intellectual firepower of the organization to develop the purpose, position, voice and messaging.

Read More
alan siegel, blog, brand identity, Brand purpose, Brand Strategy, Brand Voice, Clarity above all, marketing, Nonprofits, Siegelvision, SimplicityShkumbin Mustafabrand strategy, brand identity, brand voice, branding, purpose-driven brand, marketing, alan siegel, Philantrophy Comment
How to build a distinctive brand voice
How to build a distinctive brand voice

Brand voice programs today are usually structured around three or four words that provide direction for the tone of communications programs. A more robust approach to building a voice is needed — fusing purpose, positioning, messaging, customer interaction and visual language. 

Read More
alan siegel, blog, brand identity, marketing, magazine, Brand Strategy, Brand Voice, Siegelvision, Brand purposeShkumbin Mustafamarketing, simplicity, brand identity, brand strategy, brand voice, alan siegel Comment
To Sell Themselves to Donors, Nonprofits Are Turning to the Pros
To Sell Themselves to Donors, Nonprofits Are Turning to the Pros

“Most companies have bland mission and vision statements that are vague, inflated and indistinguishable from one another,” said Alan Siegel, founder of Siegelvision, a branding and communications consulting firm. 

Read More
alan siegel, blog, brand identity, marketing, Brand purpose, Brand Strategy, Brand Voice, Siegelvision, NonprofitsShkumbin Mustafabrand strategy, brand identity, branding, purpose-driven brand, ny times, nonprofits, new york times, Colon Cancer Alliance, FundraisingComment
A Brand New Beginning
A Brand New Beginning

The dental industry as a whole is also facing a critical crossroads. Consumers are more health conscious than ever, and their expectations of healthcare are increasingly being influenced by technology. This means that traditional practices and antiquated techniques are not going to cut it. It is up to...

Read More
marketing, alan siegel, blog, brand identity, magazine, Brand purpose, Brand Strategy, Brand Voice, SiegelvisionShkumbin Mustafablog, dentist, brand identity, brand strategy, marketing, visual identity, siegelvision, EZPEDO, dental practice, alan siegel, consumersComment
The Principles Of Brand Simplicity
The Principles Of Brand Simplicity

Simplifying a brand mission presents challenges as well as opportunities. The first step in the three-part journey requires an empathetic approach to one’s business. 

Read More
alan siegel, blog, brand identity, marketing, magazine, Brand purpose, Brand Strategy, Brand Voice, Nonprofits, Siegelvision, Simplicity, Clarity above allShkumbin Mustafabranding, brand strategy, brand identity, purpose-driven brand, empathy, distillation, clarity, simplicityComment
The Purpose-driven Brand Is Key To 21st-Century Success
The Purpose-driven Brand Is Key To 21st-Century Success

Contrary to common practice, penetrating branding programs cannot be built on a flawed “outside-in” research approach in which customers tell the brand what it is doing wrong, but not how to develop a compelling solution. I prefer an...

Read More
alan siegel, blog, brand identity, marketing, Brand purpose, Brand Strategy, Brand Voice, Clarity above all, Nonprofits, Siegelvision, SimplicityShkumbin Mustafaalan siegel, blog, siegelvision, purpose-driven brand, brand identity, marketingComment
Do Clarity and Simplicity Differ?
Do Clarity and Simplicity Differ?

Clarity and Simplicity are both at work when you cut to what matters—striking the essence of something. Clarity focuses on enhancing what is there like cutting a diamond to improve its brilliance or tweaking wording to sharpen wit, while Simplicity involves stripping away or removing layers.

Read More
brand identity, marketing, magazineShkumbin Mustafabrand strategy, branding, brand identity, branding magazine, irene etzkorn, siegelvision, simplicity, clarityComment