Posts tagged new york times
To Sell Themselves to Donors, Nonprofits Are Turning to the Pros
To Sell Themselves to Donors, Nonprofits Are Turning to the Pros

“Most companies have bland mission and vision statements that are vague, inflated and indistinguishable from one another,” said Alan Siegel, founder of Siegelvision, a branding and communications consulting firm. 

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alan siegel, blog, brand identity, marketing, Brand purpose, Brand Strategy, Brand Voice, Siegelvision, NonprofitsShkumbin Mustafabrand strategy, brand identity, branding, purpose-driven brand, ny times, nonprofits, new york times, Colon Cancer Alliance, FundraisingComment