There are several chronically confusing, confounding, and annoying communications that all of us deal with in daily life. Here is my list of the 7 items that, if simplified, would save money for business, increase customer satisfaction, and...
Read MoreIf you have created an entirely new brand with a fantastic product, an identity that doesn’t give you a sense of what the product is, or is similar to another, will do you no good...
Read More“The goal should be to create job titles that genuinely reflect brand attributes where there is opportunity to be distinctive without becoming so unfamiliar or pretentious that they are laughable or meaningless.”...
Read MoreOne of the greatest feats of simplicity in the business world is the way in which Google has maintained the purity of its home page. Seventeen years is a long time to ...
Read MoreMcDonald’s has discovered that the Golden Rule makes money. By anticipating customer’s expectations and meeting them conveniently and cost-effectively, they are...
Read MoreA core set of values and beliefs form purpose. A person who has empathy and generosity at his or her core and believes they are essential aspects of their purpose in life will have many...
Read MoreBritain’s stunning vote to leave the EU yields this basic message: No matter how diverse and interrelated society has become, people still want to belong to something...
Read MoreContent, in the form of thought leadership, is a powerful differentiator for any company. The greater the parity of goods and services in an industry, the more critical it becomes. So, companies, in all...
Read More"I began to see that I was really a creative person — that photography stimulated some dormant creativity and passion I had for the visual arts," Siegel says, "and basically...
Read More“Fashions come and go. I just don’t think that many people in major leader positions are savvy and strategically orientated and really know how to ...
Read MoreOver five decades, Alan Siegel has gained the stature of both pillar of the establishment and provocative iconoclast while building Siegel+Gale, one of the leading global brand consultancies. In 2011, he created Siegelvision, a new company focused on...
Read MoreAs humans, studies show that we are quite fallible. We are most persuaded by the last statistic we hear in a conversation (if the doctor describes risks and then benefits, the benefits stick with us).
Read MoreIf you told me back in 1968 that I would have a part in creating one of the longest lasting symbols in baseball and in business, I would have said...
Read MoreGovernmental agencies find themselves at cross-purposes; while one agency requires more and more disclosure, another, such as the CFPB, slashes away at the very documents created by...
Read MoreWe live in a time when people just don't trust government, whether it is federal, state or foreign. So what do people trust? ...
Read MoreA journey map’s value lies not in what it depicts but in the “aha” moments that it reveals. It is easy to lose the spirit of a journey map by letting it mutate into an exhaustive diagram resembling...
Read MoreAbraham Lincoln wove the three essential threads of simplicity: empathy, distillation and clarity, into a memorable, visceral experience for his listeners and...
Read MoreEvery popular retail store that’s part of a big national chain has a familiar feeling all its own. Walking into any Dunkin’ Donuts is like...
Read MoreIn a glittering ceremony riverside at the Royal Sonesta Ballroom, the Design Management Institute announced the winners of the 2015 dmi:Design Value Awards, recognizing teams who...
Read MoreThe Lupus Foundation of America honored several key supporters of the fight against systemic lupus erythematosus (SLE) at the Evening of...
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