The foundation of your organization is your identity

“Fashions come and go. I just don’t think that many people in major leader positions are savvy and strategically orientated and really know how to ...

alan siegel, blog, brand identity, marketingShkumbin MustafaJuly 20, 2016brand strategy, brand identity, branding journal, purpoComment

How I’ve played in every single Major League Baseball game for the past 47 years

If you told me back in 1968 that I would have a part in creating one of the longest lasting symbols in baseball and in business, I would have said...

blog, brand identity, marketing, sportsShkumbin MustafaJuly 4, 2016blog, mlb, basebal, alan siegel, marketing, content, yankees, jerry dior, espn

The Only Disclosure that Matters is What We Actually Understand

Governmental agencies find themselves at cross-purposes; while one agency requires more and more disclosure, another, such as the CFPB, slashes away at the very documents created by...

Talk with people, not to them

We live in a time when people just don't trust government, whether it is federal, state or foreign. So what do people trust? ...

blog, brand identity, marketingShkumbin MustafaJune 30, 2016blog, alan siegel, siegelvision, sweden, marketing, content, story, branding