In the post-meltdown financial market, Bank of America found itself communicating at breakneck speed to explain rampant changes—in credit card practices, interest rates, debit card policies, fees—to its customers. Senior executives recognized that, over time, the millions of legal and servicing letters, notices, and agreements produced each year were impacted by incremental legal changes, industry jargon and lackluster design. The bank needed to break through the status quo to eliminate confusion and reduce operating costs.
“…the greatest beauty always lies in the greatest clarity.” —Gotthold Ephraim Lessing
When the subprime mortgage crisis hit in 2008, well-respected corporate security expert Jules Kroll saw an opportunity for dramatic reform. The securities rating system—then dominated by a small handful of big players—was broken and seriously lacking in credibility and objectivity.
At Bank of America, credit cards are an essential part of its customer banking relationship. While its customer card communications met the letter of the law, they didn’t meet the high standards for the Bank’s brand.
Lupus—which afflicts 1.5 million Americans—is the focus of several nonprofits, each with “lupus” in its name and each confused with the others. The leader in action and impact, the Lupus Foundation of America, needed to rise above the noise—moving beyond their informative but unmemorable messages, a generic web site and confusing visual identity.
In the hypercompetitive world of higher education, John Jay College of Criminal Justice has a unique story to tell. However, despite its robust liberal arts programming and intense commitment to educating for justice—social, legal, racial, religious, and yes, criminal—it was mostly perceived as a “cop college.”
For decades, Alan Siegel and Irene Etzkorn of Siegelvision have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes, and communications, they have achieved dramatic results—and now great acclaim with the publication of their celebrated book, Simple.
When legendary corporate security expert Julius Kroll teamed up with his son Jeremy, they created a new company dedicated to helping organizations anticipate, see and solve problems of many kinds—fraud, mismanagement, asset tracing and industrial sabotage.
Watch Alan Siegel’s video shorts, “Conversations with…” a series of influential voices in education, politics, research, and branding.