MATT SEE

Senior Art Director

Throughout his life, Matt has had to patiently explain to people that his name is Matt See, not Mattsy.

With a passion for branding and a background in media strategy, Matt is more than a designer—he creates visual identities and brand experiences that people want to see, interact with and share.

Matt has a BA in Psychology and feels that his studies, especially those in Sensation and Perception, have helped his design sense by enabling him to understand how people process information.

He spent four years at Neo@Ogilvy working with IBM, helping to analyze and drive strategic global investment and evaluate, negotiate and implement large-scale media sponsorships. 

But he came to Siegelvision to get back to his first love --design. 

He unashamedly claims that his second love is junk television, shows like Naked and Afraid or anything HGTV.

When he isn’t binge watching he’s off hiking in the Catskills, gallery hopping in Chelsea or hitting an ethnic restaurant in Astoria, Queens.

Matt’s Hidden Talent:

Matt plays viola in a Senior Citizen Community Orchestra. Don’t ask.

Recent Insights
A World Where Every Child Succeeds
A World Where Every Child Succeeds

27 million Americans can’t read a bedtime story to their children. Children from low-income families hear 30 million fewer words by age 3 than their affluent peers. The sad truth is that by the time they’re two, many children are already falling behind, and they struggle to catch up.

Complexity is the coward's way out
Complexity is the coward's way out

A recent  NY Times article pointed out the convoluted rules of frequent flier programs and variety of formulas to compute them suggesting that qualifying for tiered status levels required a “Ph.D.”   However, airlines are not the only offenders.

Go Forth and Simplify...But How?
Go Forth and Simplify...But How?

Companies need to teach their in-house teams to simplify existing communications and to create new ones through the lenses of empathy, distillation and clarity. As Chief Clarity Officer at Siegelvision, I have found that companies can benefit from “Simplification Workshops” that explore these three principles in depth.