ALISON GREENBERG

Simplification Consultant

Alison Greenberg has a background in verbal branding, corporate strategy, and ethnographic research. She previously consulted with Fortune 500 financial services, technology, and energy industry players at the Omnicom language strategy firm maslansky+partners, and named companies at brand strategy firm Siegel+Gale.

Prior, she worked on an oncology pipeline at pharma ad agency Harrison & Star. She specializes in streamlining communications and strategies in highly regulated fields. She also worked for the Yale School of Management’s Behavioral Lab, contributing to research published in journals from Psych Science to JAMA.

Alison holds a BA in Anthropology from Yale University. Her independent research documented the impact of political shifts on endangered cultural practices in modern Latin America.

She’s an avid Spanish speaker, race runner, and music maker. And she has yet to find a business challenge that cultural understanding and clear language can’t solve.

Hidden talent: Alison enjoys physical challenges of all kinds. She has run 7 half-marathons and can stand on her head for an unreasonably long time. Her record is nearly 30 minutes.

alisonbio.jpg

Alison Greenberg

Simplification Consultant

Recent Insights
A World Where Every Child Succeeds
A World Where Every Child Succeeds

27 million Americans can’t read a bedtime story to their children. Children from low-income families hear 30 million fewer words by age 3 than their affluent peers. The sad truth is that by the time they’re two, many children are already falling behind, and they struggle to catch up.

Complexity is the coward's way out
Complexity is the coward's way out

A recent  NY Times article pointed out the convoluted rules of frequent flier programs and variety of formulas to compute them suggesting that qualifying for tiered status levels required a “Ph.D.”   However, airlines are not the only offenders.

Go Forth and Simplify...But How?
Go Forth and Simplify...But How?

Companies need to teach their in-house teams to simplify existing communications and to create new ones through the lenses of empathy, distillation and clarity. As Chief Clarity Officer at Siegelvision, I have found that companies can benefit from “Simplification Workshops” that explore these three principles in depth.