By Laura Berlin Zipfel on Aug 5, 2014
Diction. All brands pay it lip service, and then there are those that have been forced to kneel before it, some brought to their knees by a single word.
By Irene Etzkorn on Jul 23, 2014
I am feeling disheartened and disillusioned. Each day, I hear people lamenting how difficult it is to make decisions about their finances and their health: smart people, old people, healthy people, wealthy people, heroic people, ordinary people. No one feels confident that their insurance is adequate, their retirement is secure, their children’s education is funded or their medical care assured.
By David Grad on Jul 16, 2014
In the corporate world, a big idea can increase shareholder value, unify employees and drive revenue. In the social sector, it can spike fundraising, galvanize audiences and even create meaningful social change. But, as we’ve seen time and time again, a big idea without a clear objective will almost surely only result in short-term gains.
By Irene Etzkorn on Jul 2, 2014
Loyalty programs are supposed to offer "feel-good" rewards that solidify the emotional bond between customers and companies. Yet, all too often the complexity of the program feels more like bondage than bonding. Companies who allow their loyalty programs to become too complicated to use or too confusing to understand are turning a positive opportunity into fodder for complaint and dissatisfaction.
By Remington Tonar on Jun 5, 2014
As an increasing number of everyday devices—from appliances to cars to thermostats—start transmitting and receiving data, what has been dubbed the Internet of Things seems indisputably inevitable and inarguably imminent.
By Irene Etzkorn on May 13, 2014
My job title is Chief Clarity Officer and I simplify complicated and confusing things. I know the power of straightforward, meaningful communication and the value of brief emails, short presentations and pithy sentences.
By Claude Singer on May 7, 2014
Recently, Brandeis University raised a storm of controversy when it rescinded its offer of an honorary degree to women’s rights champion Ayaan Hirsi Ali. It was clear that Brandeis had bowed to pressure from opponents of Hirsi Ali’s view that Muslim values justify the oppression of women in Muslim cultures.
By Laura Berlin Zipfel on May 2, 2014
General Mills’ “forced arbitration” crisis is the most recent in a series of self-induced corporate controversies over unclear company policies and communications. The consumer backlash ignited by General Mills’ lack of clarity evinces the emergence of “activist consumers,” and underscores the need for organizations to join them in combating the systemic issue of overly complex contracts and unclear communications.
By Charlene Raytek on Apr 9, 2014
First, let me state that I’m largely in favor of companies who are moving “all things paper” to digital. However, I have some doubts that businesses are getting the full benefit offered by technology companies and their solutions.
By Alex Goldstein on Mar 24, 2014
Like many consumers, I am dazed and confused by complicated contracts, incomprehensible financial forms and hard-to-use gadgets. And who can tell the difference between the jars of mayonnaise labeled as either “reduced fat,” “low calorie” or “light”? Not me.
By Remington Tonar on Mar 17, 2014
The crisis in Crimea is a harsh and unwelcome reminder of how vital a shared identity is to any social association—be it a country, a city or a corporation—and how important space and time are in shaping that identity.
By Irene Etzkorn on Feb 19, 2014
By BIll Bonnell on Jan 29, 2014
A recurring topic of political conversation, as evinced in President Obama’s State of the Union address, the issue of income inequality has risen to great prominence. Not surprisingly, the two political parties disagree about how to attack it, which has become par for the course in D.C.