A Post posted to News on Aug 12, 2014

Siegelvision Hired to Direct Strategic Effort for Memphis Branding Initiative

Branding Memphis: Big initiative seeks to inspire, evoke feelings

Publication/Site: Commercial Appeal

Excerpt: "Picture four images: weathered wood, billowy red satin, a steel plate with bolts, and limestone rock. Which feels most like Memphis to you? What's the single most defining part of Memphis? What's the most challenging thing about living in Memphis? Those are a few of the questions Memphians are being asked this summer in research for what may be the biggest, most sophisticated effort to brand Memphis...hired for the work: Siegelvision in New York is directing the strategy."

Read the full article here.