Branding Memphis: Big initiative seeks to inspire, evoke feelings
Publication/Site: Commercial Appeal
Excerpt: "Picture four images: weathered wood, billowy red satin, a steel plate with bolts, and limestone rock. Which feels most like Memphis to you? What's the single most defining part of Memphis? What's the most challenging thing about living in Memphis? Those are a few of the questions Memphians are being asked this summer in research for what may be the biggest, most sophisticated effort to brand Memphis...hired for the work: Siegelvision in New York is directing the strategy."