CEO Alan Siegel Cited for Coining the Term “Brand Voice”
Mention on Aug 20, 2014
Mind your brand voice
Siegelvision Hired to Direct Strategic Effort for Memphis Branding Initiative
Mention on Aug 12, 2014
Branding Memphis: Big initiative seeks to inspire, evoke feelings
Siegelvision Client Seeds of Peace Featured on NBC News
Announcement on Aug 6, 2014
Seeds of Peace, a Siegelvision client, is featured in a recent NBC News story about the organization’s camp in Maine, which promotes dialogue and understanding between teenagers from areas of conflict. Narrated by correspondent Andrea Mitchell, the piece includes interviews with Palestinian and Israeli teenagers who try to work through their preconceived notions about each other, and sow the seeds of peace even during a war back home.
Frank Liu and David Grad Join Siegelvision
Announcement on Aug 6, 2014
Siegelvision is pleased to announce the addition of Frank Liu and David Grad to our senior team. Frank, who has created award-winning programs for a wide range of organizations, was named Chief Creative Officer. David, who was appointed Strategy Director, is an expert in shaping brands and has skills that extend across media, advertising and marketing. Both Frank and David are linchpins in Siegelvision’s continued efforts to deliver breakthrough strategies and experiences.
Alan Siegel and Irene Etzkorn Will Be Featured Speakers at This Year’s “Financial Services Marketing & Innovation Symposium”
Event on Sep 17, 2014 in New York, NY
Alan Siegel, President and CEO, and Irene Etzkorn, Chief Clarity Officer, will lead the session "Breakthrough Simplicity: How Do Complex Organizations Simplify?" at American Banker's upcoming annual "Financial Services Marketing & Innovation Symposium," to be held September 17th through September 18th. They will explain how having empathy, striving for clarity and distilling messages can reduce the distance between company and customer—and increase the bottom line.
CEO Alan Siegel Discusses His Storied Career with the Native Society
Mention on Jul 7, 2014
Advertising Ace: Alan Siegel, CEO of Siegelvision
Forbes Names CEO Alan Siegel’s TED Talk Among the Top 5 for Entrepreneurs
Mention on Jul 2, 2014
Top 5 TED Talks for Entrepreneurs
Doug Simon Interviews CEO Alan Siegel on Brand Building (Video)
Mention on Jun 16, 2014
CEO Alan Siegel speaks with D S Simon Productions CEO Doug Simon and shares his input on the essence of building a brand and the evolution of the communications industry. He also discusses the importance of clarity, credibility and relevance as standards for brand messaging and success.
Bottom Line Interviews CEO Alan Siegel About Consumer Contract Complexity
Mention on Jun 13, 2014
Why are Contracts So Complex?