Siegelvision Wins a REBRAND Award
Announcement on Oct 23, 2014
Siegelvision was just named a 2014 REBRAND Award winner for our strategy and design work with the Lupus Foundation of America. The Siegelvision team created a new logo, imagery and messaging that led the Foundation to build its communications around the rallying cry of “Help us solve the cruel mystery.” The rebranding inspired a new website, unified chapter communications and events, and differentiated the organization from other charitable groups. Mary Crimmings, Vice President of Marketing and Communications for the Lupus Foundation, reports that the Foundation "now speaks with one voice—clearly, inspiringly and with its purpose proudly proclaimed."
The Huffington Post Reviews Alan Siegel and Irene Etzkorn’s Book, “Simple: Conquering the Crisis of Complexity”
Announcement on Oct 9, 2014
Simple: Conquering the Crisis of Complexity
John Jay College Dedicates the Alan Siegel Writing Center
Announcement on Sep 23, 2014
On September 18th John Jay College of Criminal Justice honored Alan Siegel, Trustee of the John Jay College Foundation and President and CEO of Siegelvision, with the dedication of the Alan Siegel Writing Center. The ceremony recognized Alan’s commitment and contributions to building a world-class communications program for John Jay. Alan, one of the best-known figures in branding and a pioneer behind simplified communications in business and government, developed the John Jay’s brand identity keyed to the theme of “Fierce Advocates for Justice.”
Siegelvision Client Cornell Engineering Executes Its Rebranding Strategy: “Breaking the Rules”
Mention on Sep 19, 2014
Breaking the Rules to Promote Cornell Engineering
ESPN Interviews CEO Alan Siegel About His Role in the Creation of the MLB Logo
Mention on Aug 29, 2014
CEO Alan Siegel Cited for Coining the Term “Brand Voice”
Mention on Aug 20, 2014
Mind your brand voice
Siegelvision Hired to Direct Strategic Effort for Memphis Branding Initiative
Mention on Aug 12, 2014
Branding Memphis: Big initiative seeks to inspire, evoke feelings
Siegelvision Client Seeds of Peace Featured on NBC News
Announcement on Aug 6, 2014
Seeds of Peace, a Siegelvision client, is featured in a recent NBC News story about the organization’s camp in Maine, which promotes dialogue and understanding between teenagers from areas of conflict. Narrated by correspondent Andrea Mitchell, the piece includes interviews with Palestinian and Israeli teenagers who try to work through their preconceived notions about each other, and sow the seeds of peace even during a war back home.
Frank Liu and David Grad Join Siegelvision
Announcement on Aug 6, 2014
Siegelvision is pleased to announce the addition of Frank Liu and David Grad to our senior team. Frank, who has created award-winning programs for a wide range of organizations, was named Chief Creative Officer. David, who was appointed Strategy Director, is an expert in shaping brands and has skills that extend across media, advertising and marketing. Both Frank and David are linchpins in Siegelvision’s continued efforts to deliver breakthrough strategies and experiences.
Alan Siegel and Irene Etzkorn Will Be Featured Speakers at This Year’s “Financial Services Marketing & Innovation Symposium”
Event on Sep 17, 2014 in New York, NY
Alan Siegel, President and CEO, and Irene Etzkorn, Chief Clarity Officer, will lead the session "Breakthrough Simplicity: How Do Complex Organizations Simplify?" at American Banker's upcoming annual "Financial Services Marketing & Innovation Symposium," to be held September 17th through September 18th. They will explain how having empathy, striving for clarity and distilling messages can reduce the distance between company and customer—and increase the bottom line.